IS ENEBA LEGIT? WHAT YOU NEED
TO KNOW BEFORE YOU BUY
Third-party game
marketplaces like Eneba often list titles at heavy discounts, sometimes
offering over 90% off retail prices. But what’s the catch? Is Eneba legit or a
scam site? In preparation for this article, we purchased items from their
store, read through numerous experiences shared online, and interviewed one of
their employees. Here’s what we found.
WHAT
IS ENEBA?
Founded
in 2018, Eneba is a relatively new online game key store based in
Lithuania. It’s easiest to think of them as an Amazon for video games. They
don’t directly sell any games or gift cards, they provide a platform for
merchants to sell them. It’s Eneba’s job to manage the sellers they work with,
fulfill orders successfully, and provide support for their customers.
Third-party marketplaces like Eneba are sometimes referred to as gray market sites. While they are completely legal and legitimate businesses, they primarily feature products from unofficial sellers. Most gamers purchase from these stores assuming that in exchange for a killer deal, they’re accepting a small chance of getting scammed. To continue our analogy, these sites are sometimes closer to Craigslist than they are to Amazon.
As the new kid on the block, Eneba is hoping to change that perception. The Eneba employee we interviewed acknowledged the scandals that have plagued their competitors and emphasized their priority to provide a safe and reliable marketplace for their customers.
One of the main ways they control the quality of their marketplace is by “accepting only trusted and reliable sellers into their platform”. He elaborated on their strict vetting process and standards for sellers that resulted in a low single-digit acceptance rate into their program. He claimed they only accepted third-party sellers who acquired their inventory through legitimate means such as wholesale, seasonal discounts, and regional sales.
And in the off chance that a problem seller makes it
through their application process, they’re kicked out after the first sign of
dishonesty. Any customer affected would get their order refunded or replaced
immediately.
“So customers will get a refund if they purchase a
dodgy digital key. But what about their Steam accounts? Is there any risk
there?” we asked. Eneba’s representative responded that he had never heard of
anyone’s account getting banned for redeeming an invalid key, even from their
“less honest” competitors. Steam’s suspension policy seems
to support this.
So
far, so good. But of course a company rep would say Eneba is legit.
Let’s dig deeper.
OUR
EXPERIENCING BUYING FROM ENEBA
Still skeptical, we picked one of their cheapest PC
games to start: Human: Fall Flat. Risking $2.47 to get a $15 game seemed like
a decent wager.
*We
recommend choosing PayPal as your payment method to take advantage of their Purchase Protection.
Another
pleasant surprise was the option to donate to a couple of charitable
organizations providing COVID-19 relief. Granted this gives Eneba additional
tax writeoffs at the end of the year, we thought it was a positive gesture to
encourage gamers to pass on their cost savings to a greater cause.
A few
clicks after checkout, we got to our Steam key for Human Fall Flat and a big
yellow button that made it easy for us to activate it.
We ended up having no problem adding the game to our
Steam library and playing it. And we’ve gone on to purchase two additional PC
games from Eneba in a similar fashion. But…
YOUR EXPERIENCE COULD BE DIFFERENT
While our experience and most of the accounts we’ve
read on Reddit and Trustpilot were positive, Eneba’s record is far from
spotless. A common complaint we saw was about purchasing invalid digital keys
without any response from support.
Nearly all negative
comments on Trustpilot had a response from Eneba as shown above. While better than
nothing, there were enough complaints about their support response times that
lead us to believe they’re quicker to respond to bad reviews than they are to
support emails.
When
asked to comment on the customer service complaints, the Eneba representative
gave a passable explanation. The COVID-19 stay-at-home orders around the world
exploded their company’s sales by 60% nearly overnight and they’ve continued to
grow from there. While great for their revenue, their support staff wasn’t
equipped to handle it. They are still expanding their customer service team to
handle the increased volume of orders.
After reading
through enough negative comments and seeing how they played out, it seems Eneba
does eventually make things right with their customers. And if they take too
long, we’re sure a PayPal dispute would get you your money back.
But
the bottom line is, if you are unlucky enough to purchase a bad game key from
them, you risk wasting your time waiting for their support team or PayPal to
resolve your problem. You’re essentially trading the small chance of a bad
experience for Eneba’s affordable prices.
IS
BUYING FROM ENEBA ETHICAL?
At this point, we’ve thoroughly answered “Is Eneba
legit?” But it’s also worth addressing the ethicality of purchasing digital
keys and gift cards from unofficial sellers like Eneba. Game developers have
long urged their fans to only purchase their games from authorized sellers so
that they could be properly compensated
Are we ripping off
game developers when we purchase from Eneba? We’d argue we most likely aren’t
since Eneba doesn’t allow the selling of hacked or stolen keys on its
platform. But since there’s no way to be sure, you should only purchase
digital keys directly from game publishers or authorized retailers like Green Man Gaming if
developer compensation is important to you. Keep in mind official retailers
won’t offer as affordable prices.
Before
we delve too far into the ethical debate, it’s important to note that Eneba
actually does work directly with a number of game publishers.
Game publishers like
Konami, CI Games, and Daedalic Entertainment partner directly with Eneba to
expand their global reach. When their traditional distribution channels are
restricted in certain regions, Eneba gives them another way to get their games
into the hands of more gamers. We take it as an encouraging sign and a vote of
confidence from the gaming industry to see them partnering up.
To
us, Eneba’s business model resembles Spotify’s. Their
platform is an affordable and easy way for consumers to get access to art. The
artists, unfortunately, get the short end of the stick until the economics get
figured out — and it’s not clear when that day will come. But end consumers
like us ultimately benefit most from the rock-bottom, lowest prices.
SO
IS ENEBA LEGIT? FINAL ANSWER
While they’re far from perfect, Eneba is a
legitimate third-party game marketplace and not a scam site. We believe Eneba
is running an honest business in a market plagued with unfavorable
implications. If they improved their customer service response times and stated
their money-back guarantee more confidently on their site, we’d feel more at
ease.
But
their do-good brand, direct partnerships with game publishers, and strict
seller standards are all promising signs. Additionally, our purchases with them
have always gone smoothly. If you’re cool with buying PC games for cheap from
third-party sellers, we think Eneba might be your best option.
If
you’d rather avoid any chance at a bad experience and make sure game developers
get paid, either purchase directly from the publisher or from one of the
authorized sellers on our list here. It’s a choice between the lowest prices and the most
morally sound transaction.